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TELL-EUREKA APPOINTS ADVISORY BOARD


NEW YORK, NY. July 9, 2002 — Tell-Eureka Corporation, a pioneer in multi-channel, self-service solutions for call center automation that combine advanced voice recognition and Web technologies, today announced appointments to its Advisory Board. The board's depth of expertise across all facets of the business, including customer support, voice recognition, and enterprise software products, reflects the company's focus on developing a true and innovative solution to the challenges of cost containment and customer retention in the call center.

"Each of our advisors brings real-world experience and exceptional talent that are invaluable to us in building the company, making contacts and delivering our world-class product," said Zor Gorelov, founder and chief executive officer of Tell-Eureka. "From renowned scientists to experts in customer service and enterprise software to seasoned executives, our advisors contribute know-how to help Tell-Eureka become the leader in the multi-channel self-service market."

Tell-Eureka advisory board members include:

Esther Levin, Ph.D. Dr. Levin is the Chief Scientist at Telelogue, a company whose software enables telephone users to search databases and directories through a voice user interface, and a recognized leader in the scientific community for her research on Automated Speech Recognition-based dialog systems. Prior to Telelogue, she spent more than 13 years at Bell Laboratories and AT&T Research where she was a lead figure in the DARPA ATIS and Communicator projects, which revolutionized the field of Advanced Speech Recognition.

Roberto Pieraccini, Ph.D. Dr. Pieraccini is an internationally renowned speech scientist with more than 20 years in the field. Currently at SpeechWorks International he leads the Natural Dialog group, an R&D team devoted to pushing the technology of commercial dialog systems to the new frontiers of human-machine interaction including multi-modal applications. Prior to joining SpeechWorks, Pieraccini worked at AT&T Laboratories, AT&T Bell Laboratories, and CSELT in Torino, Italy. He has authored and co-authored more than 100 papers on the subjects of speech recognition, language modeling, language understanding, and dialog.

Douglas W. Smith.
Mr. Smith has more than 30 years of operational experience with both public and private technology companies, has built and successfully run direct sales organizations, and has established alternate distribution channels, including OEM, both domestically and internationally. He has launched critical products into competitive markets. Most recently, he was Senior Vice President of Strategic Business Development and International Operations at Davox, a worldwide leader in customer interaction management solutions.

Michael Suvalle. Mr. Suvalle is Vice President of Customer Care at LoJack Corporation, a leading provider of technology systems that locate, track, and recover stolen vehicles. He is a leader in customer service and call center operations with 30 years experience in sales, marketing, logistics and service for B2C and B2B marketplaces. Previously, as Vice President of Sales, Marketing and Service Operations for Polaroid Corporation, he converted customer service from a cost to a profit center and reengineered worldwide service strategy.

James Tousignant. Mr. Tousignant is Managing Director, Global Strategic Accounts for Thomson Financial, responsible for overseeing US, European and Asian Global account management teams. He has more than 20 years experience in financial services and software industries, and before that was Managing Director for Business Development and e-Commerce at Morgan Stanley. Prior to Morgan Stanley, Tousignant was a co-founder, president and board member of Multex.com, where he raised over $100 million in private capital from venture capital and strategic investors.

William R. Ziegler. Mr. Ziegler is of counsel to the law firm of Satterlee Stephens Burke & Burke. Previously he was a partner at Parson & Brown and Whitman & Ransom (Whitman Breed Abbott & Morgan). He has practiced corporate and securities law since 1968 and has been a private equity investor in numerous industries. He is a director of public and private companies. He helped found and was Vice Chairman, Falcon Drilling Company, Inc., and serves as Chairman of Vesta Corp., Somerset Gas Transmission, Tablogix, iForce and Vice Chairman of Grey Wolf, Somerset Energy and Union Drilling.

About Tell-Eureka

Tell-Eureka is a pioneer in the development of multi-channel self-service customer support applications that combine speech recognition and Web technologies to cost-effectively automate first-level customer support, while leveraging existing investments in online support initiatives. The company's intelligent self-service solution enables callers to resolve common problems quickly and effectively using natural conversations over the phone, freeing customer service representatives to focus on more complex problems and revenue-generating activities. For a demonstration or more information, call 646.792-2718 or visit www.telleureka.com

Tell-Eureka Contact:
Alan Pan

Tell-Eureka Corporation
646.792.2718
alan@telleureka.com